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Me: So, what encouraged you to start coaching?

Meg: I’m actually not sure. My boss sent me here.

Me: Why do you think he did?

Meg: He said something like “the time has come for you to become a manager.” But, I don’t think he’s serious.

Me: What makes you think that he’s not serious?

Meg: Well, a bunch of things. I’m not young, I’m a black woman, a single mom, an immigrant…

Me: Anything else?

Meg: There is no vacant manager position for me. The position that I would consider as a promotion is occupied…although I do a lot of the responsibilities of this role when the manager is off, and my boss asks me to help…It seems impossible.

It was the start of 2020, a tough year for everyone, and I was offering pro-bono hours for high-potential employees with the organization I was working with who were not originally part of my formal coaching agreement.

My conversation with Meg happened during one such coaching session, and it was clear from this initial meeting that, though Meg wanted to progress in her career, she felt stuck. It seemed nearly “impossible” for her to move on to her next opportunity.

What were some of the areas that were holding her back?

First, Meg had trouble seeing the possibility of a promotion or new role, as she saw no clear career path within her organization. She acknowledged that because of differences in their identities (she is a Black woman, immigrant and the majority of the organization’s leadership is white, American men), she didn’t believe, deep down, that her boss was serious that she could be a contender for a role.

Additionally, she thought it might be too late for her, given her age and tenure in the workforce and, as she continued to point out, there was only one clear path for her to move up and someone was already in that role.

As we dug deeper and deeper, at the core of it – due to all of these factors and more – was Meg’s fear of articulating her desire to be promoted.

Because the situation felt impossible, speaking up felt pointless.

What changed?

In a word: Meg.

Together, we began the process of awakening her awareness about her strengths and her narrative about the situation and herself. She began to look at herself differently and opened herself up for opportunities.

We peeled back the layers; she was not used to speaking about herself, her interests, and what she wanted. As we continued to meet, she became ready to act, but realized she needed tough conversations. It was somewhat of a painful process for her, so we talked through how to schedule and conduct this conversation; we practiced how it might go.

Instead of focusing on the fact that the role was already held by someone else, she focused on her own leadership potential, outside of any one specific job. She invited a supporter and an accountability partner into her life and she began to prepare.

Then, Meg took a critical step that so many people feeling “stuck” never take.

She advocated for herself.

She had the conversation. A very straightforward conversation. She was clear about her expectations, her needs and her goals.

The end of this story? Ultimately, Meg did not get the position.

In fact, they actually created another position just for her.

That’s right. She never dreamed that she would get promoted because someone else was in the next role and ultimately she was right; but then she took action and opened the door for this brand new opportunity.

It had once seemed impossible and it all happened because Meg chose to leverage sounding her boards, create the possibility, and prepare for and face tough conversations. She opened the door and walked through.

And in the process, Meg learned that even the (seemingly) impossible can be possible.

*A caveat – Not every self-advocacy story ends exactly like Meg’s, but, through articulating your goals and developing proficiency around speaking to your aspirations, you will increase your ability to have open and transparent conversations about the seemingly impossible.

Photo by Lagos Techie on Unsplash

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In a recent conversation with an acquaintance of mine, I mentioned that I work with leaders at different levels of seniority and help the leaders who I work with to grow highly promotable and sought after. Sometimes they feel overwhelmed, are swamped by routine or experience a lack of confidence, I shared. I help them through whatever they are experiencing to meet their goals.

Needless to say, her reply absolutely shocked me:

“This immediately suggests to me that these leaders have no leadership if they need any help,” she said.

Before I had a chance to pick my jaw up from the floor, she went on: “A leader is a person who leads and a lack of confidence is a quality in those who need to be led, as far as I’m concerned.”

This exchange encouraged me to reflect on some of the myths and misconceptions around coaching. Specifically: Who is coaching for? What are the benefits of coaching?

Who is coaching for?

I do sometimes encounter the perception out there that coaching is for individuals who “need help” or are struggling as leaders. I have heard leaders say they do not need a coach because they are already a strong and effective leader. But, is coaching still impactful for strong and effective leaders? I argue that it is. I was immediately drawn to thinking about sports, and stumbled upon this article by Alan Bronowicz, which states:

“Coaches can help us see possibilities where we can’t, and they can stay focused on the goal while we stay focused on preparing and executing to meet the goal. They act as the lighthouse which is stationary and secure and provides a beacon to direct us when we lose focus.”

As you think about this analogy, you will remember that even the best athletes and accomplished stars still have their coaches. Not because their coaches are better than them on a particular aspect of the game or teach them loads of new skills; it’s more for the reality check, guidance, accountability and tracking progress.

To this end, one leader who I’ve been coaching for the last 3 years said, “I like the idea of working with the same coach through the years… I can fool myself, but I cannot fool my coach because you’ll remember all our conversations and make it impossible!”

Acting as that lighthouse, your coach will be focused on bringing you back to your goals, your vision and guiding your journey.

What are the benefits of coaching?

Each coaching experience should be unique, because it is tailored to your development goals and your vision for your future. Coaching can be beneficial to those in transition from one organization or role to another, but it also provides each individual – no matter where you are in your career – an opportunity to gain a deep awareness of your behavior, actions, effectiveness and performance. A solid coaching experience allows you to lead with greater influence and impact. Your coach is a partner to you throughout your transformation. Coaching helps you move through the noise and focus on what truly matters.

Ultimately, a coach may be the only person in your life who has no conflict of interest with you. As a coach, your success is my success. The people around you have their own agenda, which is natural. Even in the most positive circumstances, they act from their understanding of your best interest, while your coach focuses on the best interests that you define for yourself.

Take a moment to pause and reflect: Have you had a coach in the past? How did this experience change your perception of the coaching experience?

Finally, if you’re considering a coaching engagement, check out my Six Tips: How to Choose the Right Coach for You.

Photo by Christina @ wocintechchat.com on Unsplash

“Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness that most frightens us.”

Marianne Williamson, A Return To Love

I’d like to begin to talk about fear. I hear this word in approximately 80% of my coaching sessions. It is at the crux of many challenges when it comes to our growth and progress. There is so much to unpack, decipher and manage when it comes to fear that I know this will just be the start of many conversations around this topic.

Today, I want to dig into this aspect of fear: We all have a choice when it comes to fear.

We can experience False Emotions Appearing Real or Face Everything and Rise.

The choice is up to you.

Before we jump too far ahead to some of the ways we can respond to our fear, let’s address some questions around fear, starting with a common definition.

What is fear?

Karl Albrecht, an author and management consultant, defines fear as “an anxious feeling, caused by our anticipation of an imagined event or experience.” Albrecht posits that every single fear we have can be tied back to one of five core fears. These are:

  1. Extinction – the idea you will cease to exist;
  2. Mutilation – this is rooted in our body’s boundaries;
  3. Loss of autonomy–being held beyond our control;
  4. Separation–experiencing disconnection;
  5. Ego-death- most commonly manifested as humiliation, embarrassment or shame.

Ego-death/humiliation fear is the most common type of fear that I see in my practice.

How does fear show up?

When fear shows up, it very often manifests itself physically. Last week, I was in a session with one of my clients. A big organizational change was underway and this client needed to deliver the news. Together, we were walking through their change management plan and designing a meeting for employees to raise awareness of this change and create space for open dialogue with them. As we dug deeper together, I could sense a bit of resistance on the part of my client. I asked:

– What do you think is interfering with your desire to run this meeting? – I’m afraid that they won’t listen to me and say something like “You’re not my boss.” I’m afraid that they will say “I don’t want to do things this way, we have always done things differently.” I’m afraid that they will talk behind my back, that they will think that I’m incompetent, that they won’t follow me… – What do you feel? – I feel fear. – Where in your body do you feel it? – In my stomach.

Why should we release fear?

At this point, some skeptics out there may express their cynicism: Is being afraid really all that bad? Here are just a few reasons why releasing fear will help us step into our higher purpose:

  • Fear constricts everything, especially thinking
  • Leaders driven by fear pay a high energetic cost: working hard without creating what they want
  • Leaders driven by fear habitually seek safety over purpose

Additionally, according to experts, fear and trauma can weaken the immune system, which can lead to severe physical ailments. Living in a state of constant or frequent fear may also have a negative impact on our mental health, bringing about depression and heightened anxiety, among many other symptoms.

While we cannot control a feeling of fear, we can work to let the feeling go when it arrives.

So, what can I do?

We have identified that fear is real, it is common and there are several negative potential ramifications to not releasing our fear. When fear shows up, here are some things you can do to transform your F.E.A.R. into a “Face Everything and Rise” experience:

  • Allow an appropriate emotional release to restore thinking. Crying can make you smarter. After laughter, thinking improves.
  • Ask yourself: Why am I so afraid? What evidence do I have that my fear is valid?
  • If you’re new to this idea, don’t fight your fear alone. Do this in partnership with your coach, therapist, or another person you trust.
  • Finally, all fear is of future events. If you are established in the “now moment,” you cannot be afraid. So, ask yourself: Where am I now? Look around you. Is your space safe? Take a deep breath in and out.

Smile. You’re not alone. We all are fighting our fears. And by making a choice, we’ll finally win.

So, what do you choose? False Emotions Appearing Real or Face Everything and Rise?

And remember, there is always a choice.

Photo by Benjamin Davies on Unsplash

I bet that many of us if not all like these words and the idea behind them. Do you think that this phrase is wise and elegant in its simplicity? I think so. But have you ever considered how difficult it is to apply this wisdom to ourselves?

How many times in my own life have I set ambitious and sometimes crazy goals? Growing slowly was not enough for me. I even made my crazy goals measurable to epitomize the coaching genre. I set the bar high to prove myself and others that I am worth their trust, or praise, or a contract, or a project, or a high score, or love (you can continue). And at the moment when the goal was so close and achievable, I just moved the bar higher. What was that? Why did I do it again and again? Does it sound familiar?

Presenting the framework behind the Leadership Circle Profile (a 360° development assessment) at one of my classes, I was struck by an insight. The motivation behind my behavior fitted perfectly with one of three reactive dimensions – Controlling – that includes Perfect, Driven, Ambition, and Autocratic. Driven in particular became my main focus in this connection.

The Controlling dimensions measures the extent to which you establish a sense of personal security and worth through task accomplishment, personal achievement, power, and control. The LCP framework has a solid theoretical base; reactive dimensions are linked to the three personality types of Karen Horney, a great German psychoanalyst who practiced in the US. Horney described this type of behavior as aggressive (against people). These people tend to use superiority in intelligence, strength, and work ethic as some of their strategies that they exploit to ensure that safety will not be breached by hostile others.

I was not the only one who achieved in order to feel valuable or worthy. Many of the leaders who I coached reported that achievements were not a joy for them but rather a necessity. In fact, all of them were top performers, high achievers, and successful leaders. Many of whom suffered from incredible pressure of their own requirements and incredibly high standards that they set for themselves.

What does it mean? What do others see?

Leaders with high controlling tendencies see two kinds of people around themselves – winners and losers. To survive, their best chance is to become winners. They look bright, excel heroically, perform flawlessly, and even friends and loved ones normally overlook their frustration, longing for happiness, and lack of satisfaction with their achievements. Do you recognize yourself or your friends in people who compete, set high standards for themselves and the people around, push themselves and their teams to win, strive for perfection?

Why do people behave this way?

These types of behavior are dictated by the internal assumptions that organize one’s identity. You may assume that anything less than perfect is not enough, that you’re a valuable person when people look up to you with admiration, being less than others is unacceptable and threatens your security, failure on any scale can lead to your demise. Does it sound familiar to you? Do you believe that you have been hooked by your identity?

Why may it work well?

In fact, leaders of this type achieve at a very high level, deliver results, influence others and have a good work ethic as a strength of this style.

What is the cost?

This kind of leaders may not actually achieve that much. They are so preoccupied with winning and excellence that they start resenting this constant pressure to achieve. As a result, they procrastinate or do not perform up to their real potential. Also, if they link their security and worth to achieving and working hard, they have no time to develop others and often cannot think strategically.

And here, I would like to bring your attention to the fact that controlling is not an independent event. High scoring in controlling is inversely correlated with Leadership Effectiveness and as the result Business Performance. Controlling even may negatively impact achieving because you achieve results at the expense of building a sustainable high performance and high-fulfillment culture.

Now, when I have shared this with you, it is reasonable to ask what we can do about it. Moving from reactive to creative leadership styles is one of the most common requests for coaching in my experience. But if you are not quite ready for coaching yet, here’s what you can do by yourself or with your buddy who can be your accountability partner.

6 tips on how to escape the trap of achieving for the sake of achieving:

  1. Make a list of all the things that you love about yourself that have nothing to do with achievements.
  2. Try to identify a deeper motivation for achieving. Figure out WHY you want to achieve.
  3. Get a clear understanding what you will accomplish when you achieve your goal.
  4. Redefine your idea of your worth. Define your worth on your own terms – look for your value inside out.
  5. Setting your next goal, keep in mind your vision and mission, think strategically.
  6. Even if we know that we live our stories that may have the very deep roots, re-write the end of your story, make it beautiful and courageous.

I will be very happy if you find my article helpful. Remember that I am here for you and eager to learn about your challenges, ideas, and aspirations. Feel free to share your thoughts in the comments. Have you had an experience that you want to share?

*The article originally published on November 17, 2020 on LinkedIn.

#blogMariaWade #MariaWade #coachmariawade #executivecoaching #achievement #leadershipdevelopment #leadershipcoaching #growthmindset

Since the day my family and I decided to settle down in the United States slightly more than five years ago, I have been feeling like I’m rafting on the mountain river. Sometimes there are very small rough areas, sometimes there is whitewater, big waves, large rocks and hazards that called for a firm hand on the oars.

As you probably know, dealing with risk and the need for teamwork is often a part of the rafting experience. I started my journey alone and met great people on my way. I see them as my team and my tribe now. Thanks to the support and trust of all my people ­– my family, teachers, friends, mentors, clients, Columbia classmates – my dangerous adventure has become a part of me evoking a great transformation in my personal and professional life.

So, rafting through multiple tasks, working and studying hard, I have noticed that my energy doubles when I coach. Coaching is my passion and my mission, my partnerships with my clients are the source of my super-power – the more I coach the better I feel. My kids say that I remind them of the mom from the Incredibles because I have my own super-power.

The unlimited acceptance and support of my people encouraged me to choose my Day Name, or Coach Name, or even better Super Helper Name. I know how difficult it to pronounce or spell my last name, Dvurechenskaya, and how my English-speaking clients refer me to their friends and colleagues as Maria, the great coach with a very long last name. So, I decided to make it easier for people to remember my name. I’d like to introduce my Super Helper Name, Maria Wade, that I will use from this day onward.

This choice is no groping about blindly, I see the meaning in my new name.

My original name, Dvurechenskaya, is translated from Russian to English as “belonging to two rivers”, and I don’t want to separate myself from the rivers, the water, this elemental force.

“Water is the ‘valley spirit,’ the water dragon of Tao, whose nature resembles water – a yang in the yin, therefore, water means spirit that has become unconscious.” – wrote Carl Jung. The water is also the place of transformation: Proteus, the water god, turns into a lion, a snake, a tree; Thetis, the Nereid, transforms herself into a bird and a tree while courting Peleus.[1]

It reminds me of the coaching process when we go to the depths to explore our unconscious to awaken awareness, draw a clear picture and transform ourselves.

In my new name, I love the familiar sounds from my father’s name and my family’s name, the meaning and energy of the word “wade”; it resonates with me.

wade (Merriam-Webster.com)
verb \ ˈwād \
intransitive verb
1: to step in or through a medium (such as water) offering more resistance than air
2: to move or proceed with difficulty or labor wade through the crowd; wade through all the evidence
3: to set to work or attack with determination or vigor —used with in or into wade into a task
transitive verb
: to pass or cross by wading

Can you hear the voice of the river in my name? I can. I trust my intuition, I feel this name, I embrace its power and energy. I bring this energy to my work.

As you understand, this change has re-branding as a consequence. I’m going to move from abstract MDC Executive Coaching to Maria Wade Executive Coaching: Thinking Partnership.

I’m open to learning your thoughts, opinions, and comments about my decision. Feel free to share them with me and my readers.

Reading Real Food Fake Food by Larry Olmsted I thought that we all eat and buy food every day and hope that we pay for the right quality of it. I don’t try to compare coaching with food, but the poor quality of both can hurt people. Although, there is no 100% way to protect people from fakery, I think that I can share with my readers some tips that may help them choose the right coach.

When you are looking for a coach who specializes in your area of need, perhaps the most important thing is to find someone you feel absolutely comfortable with. Remember that you are going to work closely with your coach, have a deep conversation, so right match is a key success factor in coaching process. I recommend to meet a prospective coach prior to starting a coaching engagement to check whether you have “good chemistry” with the coach.

Additionally to “good chemistry”, what are other criteria you can be informed about?

1. Clarity of the coaching process, coaching engagement’s structure, and price. Your coach should be clear and transparent about the process and terms. Don’t hesitate to ask your prospective coach as many questions about coaching and the coach as you want to.

2. Competencies. Check a prospective coach’s education, background, experience, a certification in coaching from a recognized institution, ask about supervision, mentoring, and other ways the coach uses to support and develop their coaching skill set.

3. Ability to challenge. Look for a coach who is ready to stretch you, encourage and evoke transformation providing you with a safe environment to experiment with new ways of thinking, try out new behaviors and approaches, as well as practice new skills.

4. Honesty. Look for a coach who is not afraid to be honest with you, even when this is “the hard truth”. Your coach should ask insightful, provocative questions supporting and challenging you.

5. Leveraging diversity. Your coach should be able to tailor her or his approach, goal setting, plans and experiments to you, based on your thinking, learning styles, personality traits and values, as well as cultural factors.

6. Adherence to high standards of ethical conduct. Feel free to ask what kind of ethical standards a coach adheres to.

I hope these simple tips will help you to find the right coach for you. Please feel free to ask me any questions if you feel that I can be helpful. Good luck on your journey!

*The article originally published on January 11, 2020 on LinkedIn.

#blogMariaDvurechenskaya #MariaDvurechenskaya #mariathecoach #mdcexecutivecoaching #executivecoaching #executivecoach

I received a revised version of the ICF Code of Ethics* in an email last week. I was surprised to see that the original Code of Ethics after numerous hours of research, conversation and thoughtful review of an international team of experienced coaches had not become a cumbersome and oversophisticated set of rules, on the contrary, it had gotten lighter, clearer, and easier to follow. I appreciate simplicity in complex things.

Reading this new version I contemplated the reasons that encourage coaches to adhere to the ethical standards. Certainly, there are sanctions for breaching the code. But I am sure that it’s not so easy to catch a coach red-handed. Except being a party to a big scandal or a subject of a complaint, an unscrupulous coach can hide his or her wrongdoing for years, so what really keeps coaches within the boundaries?

Following my habitual practice of reflection on my coaching practice I discovered my own reasons to follow the rules. By the rules I mean the ICF ethical standards and competencies.

Reason #1. Flavor of Professionalism

Professionally accepted standards of personal and professional behavior help people take the profession seriously. All the prestigious, from my perspective, professions are bound with ethical standards, regulations, and rules. I grow up with both parents serving in the army, so discipline and following rules was the norm. In my first profession as a lawyer I learned to keep the secrets of others. Later when my mom was honorably discharged from the army and started her own psychology practice, there were ethical standards again. Each project manager can tell you that breaching the professional code of conduct you are taking the risk of losing at least your good name, sometimes job and professional accreditation.

I have been following different kinds of professional codes of conduct, ethical standards and respecting other people’s confidentiality and privacy throughout my whole career. “How is the coaching engagement going on?” asks my client’s boss, “how is Brad doing?”. I don’t answer this type of questions and never will. I have promised my client that everything that we work on will stay inside the coaching conversation between two of us. In any case this is not my job to evaluate my client’s progress.

Reason #2. Clients’ Trust is Precious

For me, the key ingredient of a successful coaching engagement is a trustworthy relationship between a coach and client. Building my relationship with a client I expect honesty from my client and demonstrate a rigorous commitment to speaking the truth. Being vulnerable and honest we are establishing our secret society to create a safe space for modeling, experimenting, and testing ideas before bringing them into the client’s system. And I know that my clients are very intelligent and wise, they will feel any lie, insincerity, or sham. Once it happens, I’ll lose my client’s trust, so I’ll lose my client. I can’t afford this, because I believe that my clients make me who I am. Without clients – no matter how good I am – I’m not a coach.

Reason #3. Professional Pride

“Do it well or don’t do it at all,” said my father when we discussed my school and everyday performance, “life is short, don’t waste a minute doing something badly.” Initially this phrase made me a crazy perfectionist, I was even proud to be one. Now I can proudly say that I am a recovering perfectionist, my experience as a client in coaching helped me find out that my obsession about doing things perfectly leads me to frustration. How to measure perfection? How much is enough?

My clients know that I always ask them to find a way to measure their goals and degree of success because someone said if we didn’t measure things we wouldn’t know how good we were at measuring the things that we’re measuring!

In other words, I follow the ethical and professional rules with all their requirements – to be honest, respect my clients’ confidentiality and privacy, constantly push myself to improve, and so on – because as a member of a professional coaching community I don’t want to be mistaken for a quack of a coach and for my clients to say after working with me “oh, I know these coaches,” I do want to be an exemplar of a good coach.

Reason #4. Curiosity

You know that coaches don’t advise nor do they lead their clients toward outcomes desirable for coaches. These are our basic rules. But it’s easier said than done. It requires a lot of self-discipline from coaches to stay neutral and unbiased.

Interesting fact that in the very beginning of my coaching practice it was difficult to believe that clients know all the answers. In a role of a client I expected something miraculous from a coach wanting a magic pill; I was even angry when my coach encouraged me to think harder and create my own solutions. Nevertheless, with practice, I have seen that it was true, we already know all the answers.

Yesterday, during a coaching session with a client of mine I realized what motivates me not to meddle in my client’s way of thinking and learning. My natural curiosity helps me sit tight and observe silently. No matter how cool my ideas about a client’s situation are, my clients’ ideas are a million times better that mine because they are relevant, based on personal experience, natural traits, gut feeling after all. And then, the client shifted her behavior from feeding back to feeding forward so organically that I was stunned with this beautiful shift from guessing and reacting toward proactive asking.

Reason #5. Growth Mindset

I’m not that young, but I don’t want to be old. I believe that the main secret to staying young and resilient is continuing personal and professional development. I’m obsessed with learning, exploring, researching. I love to work and learn; I’m passionate about applying my knowledge and skills in real life situations. So it’s easy to stick to the requirement “to commit to excellence through continued personal, professional and ethical development”. Also, I do enjoy being supervised, it encourages me to think that reflection on my coaching practice during supervision sessions prevents me from becoming an uncontrollable despot for my clients.

Reason #6. Discrimination on the Basis of Value System

“Handsome is as Handsome Does”, this phrase helps me describe my personal discrimination policy. And even here, I allow some leeway. Who am I to judge? I believe in people’s uniqueness and equality. I vote for equal support for all people who have accepted conventional social norms regardless of their races, religion, personal traits, and other aspects that make people different and unique. I vote for limitless support for people who are changing themselves to be a better version of themselves, changing the world to live in a better world, and helping others to survive and succeed through their lives.

I bet none of my former and present colleagues follow the rules under pressure of fear of retaliation for misbehavior. All of us have our own reasons to act a certain way. You are very welcome to share your story and point of view on this topic. I’d like to hear what motivates you!

*The ICF Code of Ethics is reviewed every three years. The most recent update began in 2018 and involved a large Code Review Team with individuals from 16 countries. The updated Code will be effective beginning January 1, 2020. The revised version of the Code is available on the ICF website.

** The article originally published on December 20, 2019 on LinkedIn.

How often do your hear from other people the question “Where do you get time for all your activities? You are so industrious and productive!” Oh, I would like to think so! I have a lot to do: coaching, writing, reading, learning, meditating, keeping my body in good shape, raising and nurturing my twins, being a wife, and serving my community. Yes, this is all about me. All of us wear many hats.

Recently I realized that to be productive is not the same as to seem being productive. More over, to be productive is not always an appropriate goal.

You could ask me “What has changed?” And I would answer ‘Everything that I had known and relied on in my everyday work before I learned how to live a fulfilling life.’ Intriguing? Let me share my story with you.

As you know, people who run their own businesses without proper planning and deadlines will constantly deal with crises. While dealing with a crisis, you postpone non-urgent tasks till the moment they become the next crises. This is a direct and short way toward burning out. This is the reason why entrepreneurs can feel overwhelmed, tired, exhausted, and stressed. Even doing a lot during the day, they still feel no satisfaction or fulfillment. Why? Because it’s very exhausting to fight emergencies non-stop.

I have been always pretty good at managing time. I had to-do lists for each day, a particular time allotted for each task, a tracker of new habits, a timer for the Pomodoro technique. I was well-armed.

Two months ago, I had a fully scheduled Monday. Most of my tasks were the things that I had procrastinated on till the last moment. During the third meeting that morning, I had a call from school about an emergency with my son’s health. I dropped everything and rushed to the school. We spent several hours at the hospital (fortunately, my son had a minor neck muscle injury), my day was ruined, meetings canceled, documents weren’t sent, promises weren’t delivered on, and all the deadlines missed. Really? One emergency caused all the troubles? Could this situation be different? Certainly!

A week before that ill-fated Monday, two things happened simultaneously. Two clients of mine came to me with inquiries related to time management issues. And my friend Gabe happened to recommend me the book ‘Personal Kanban’ by Jim Benson and Tonianne DeMaria Barry. Have you ever heard of the phrase game changing? These words exactly described a shift in my perception of time management. I will share my major findings in my next blog.

A few weeks ago, my phone started sending me endless alerts—Memory Full. System Malfunction. Unable to Save New Data. The simplest solution? I inserted a high-capacity memory card. Problem solved, right? Not quite.

Files didn’t transfer seamlessly, some data disappeared, and new media failed to save properly. I could have spent hours troubleshooting, but I knew the answer: format the memory card first.

The process was simple but essential:

  • Prepare the card for data storage.
  • Remove any old, incompatible files.
  • Establish a new, optimized file system.

Only then could the card work as intended, seamlessly integrating with the phone’s system.

A Leadership Transition is No Different

When leaders step into new roles—whether as first-time managers, seasoned executives in a new organization, or even high performers taking on greater responsibility—the experience often mirrors my phone’s memory crisis.

These leaders arrive with a wealth of capacity, untapped potential, and valuable past experiences. Yet, if not properly integrated, they can experience:

  • Decision fatigue from balancing new and old ways of thinking
  • Friction when their leadership style conflicts with the organization’s culture
  • Resistance from teams accustomed to previous leadership styles
  • A sense of losing themselves in the process of adaptation

Without the right approach, even the most capable leaders can struggle, just like an unformatted memory card in an overloaded system.

This is where executive coaching comes in. But not as a “quick fix” or a mere adaptation process—it’s about helping leaders strategically align their capabilities with the organization’s ambitions while maintaining their authenticity.

The Three Phases of Leadership Integration

Drawing from my coaching practice and research, I see three critical phases that parallel the memory card “formatting” process:

1️⃣ Preparing for the System: Understanding the Context

New leaders don’t operate in a vacuum; they inherit a landscape of expectations, power dynamics, and cultural norms. In coaching, we begin by mapping the system:

  • What are the explicit and unspoken expectations of this role?
  • What strengths does the leader bring that align—or clash—with the culture?
  • What legacy behaviors from their past roles need to be re-evaluated?

This phase prevents “culture shock” and helps leaders proactively shape their leadership approach rather than simply react to the system.

2️⃣ Clearing the Old Files: Rewiring Mindsets & Behaviors

Marshall Goldsmith famously wrote: What got you here won’t get you there. Many successful leaders unknowingly carry outdated mental models from previous roles—strategies that once worked but no longer serve them in the new environment.

Through coaching, we identify:

  • Habits that limit effectiveness in a larger or more complex role
  • Decision-making patterns that no longer fit the scale of responsibility
  • Biases that affect how they engage with new teams and stakeholders

This is not about erasing the past but about refining what serves them and consciously letting go of what doesn’t.

3️⃣ Establishing a New System: Leadership Identity & Influence

Transitioning leaders must build credibility, establish influence, and create sustainable impact. Yet, the most successful ones don’t just conform to their new environment—they reshape it through intentional leadership.

In this final phase, coaching supports leaders in:

  • Strengthening executive presence while staying authentic
  • Crafting a leadership vision that inspires and aligns teams
  • Navigating complexity with greater ease and self-trust
  • Integrating personal and professional growth for long-term resilience

Why This Matters for Organizations

Leadership transitions are high-stakes. Research shows that nearly 50% of newly hired executives fail within their first 18 months. Yet, organizations that invest in leadership transition coaching see greater performance, engagement, and retention.

Coaching during a leadership transition isn’t about making leaders “fit” the system—it’s about helping them evolve in a way that enables both personal and organizational success.

So, if you’re a leader stepping into a new role, ask yourself:

  • Am I adapting intentionally, or simply reacting?
  • What leadership habits do I need to refine—or leave behind?
  • Am I shaping the system, or is the system shaping me?

And if you’re an executive coach, how are you supporting leaders not just in adapting but in transforming their leadership impact?

I’d love to hear your thoughts—what challenges have you faced in leadership transitions? Drop your insights in the comments below.

Key References for Leadership Transitions & Coaching

Ibarra, H. (2015). Act Like a Leader, Think Like a Leader. Harvard Business Review Press.

Goldsmith, M. (2007). What Got You Here Won’t Get You There: How Successful People Become Even More Successful. Hyperion.

Bridges, W. (2009). Managing Transitions: Making the Most of Change. Da Capo Lifelong Books.

Kegan, R., & Lahey, L. L. (2009). Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization. Harvard Business Press.

Watkins, M. (2013). The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter. Harvard Business Review Press.

Stokes, J., & Jolly, R. (2018). Executive and Leadership Coaching. In E. Cox, T. Bachkirova, & D. Clutterbuck (Eds.), The Complete Handbook of Coaching (pp. 247-261). Sage.

O’Neill, M. B. (2007). Executive Coaching with Backbone and Heart: A Systems Approach to Engaging Leaders with Their Challenges. Jossey-Bass.

Rock, D. (2009). Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long. Harper Business.